HOLGA 12MFC Flash

Have fun with medium format (roll film camera).

Plastic 60mm f/8 lens
Zone focusing system
Shutter speed: 1/100 sec and flash
Aperture: f/8 and f/11
Flash sled and tripod thread
For 120mm roll film - includes mask for 6x4.5cm and 6x6cm formats

The iconic plastic camera for lomography enthusiasts who can't get enough of 35mm film and want to shoot on professional medium format (120 roll film).

The Holga was originally launched in Hong Kong in 1981 as a cheap variant of medium format cameras aimed at the masses.

Shortly after sales expanded outside of China these simple Bakelite cameras became an underground art phenomenon.

The images produced by Holga have a dreamlike atmosphere, the design of the simple and imperfect lens is responsible for the soft and delicate images, the sometimes shifted color gamut, random light leaks and vignetting (darkening of the image in the corners), which evokes a retro-image.

The biggest surprise for the Chinese factory was the interest of the world's professional photographers, who couldn't get enough of its ability to turn an ordinary shot into a surreal mood piece or impressionistic moment. Holga is used in landscape photography, portraiture, still life and especially in street photography and snapshots of everyday life.

Perhaps the most famous Holga enthusiast is the American photojournalist David Burnett, winner of the 1980 Press Photo of the Year award. He claims that Holga allowed him to free himself from precision and the desire for technical perfection "and especially from the desire to be in control".

"Holga forced me to simplify, slow down and concentrate on what's really important in photography," Burnett told the media. In 2001, he won the top prize from the White House Photographers Association for his shot of politician Al Gore, whom he photographed with Holga during his 2000 presidential campaign.

Specification:

Film format: 4,5x6 / 6x6

60 mm lens

focusing from 1 m

aperture f8 + f11

shutter speed 1/100s + B

multiple exposure option, just don't move the film

sled with centre contact for flash placement

optical viewfinder

The Holga was in production until 2015, when the Chinese factory ceased production. However, the demand for it did not cease, so a few enthusiasts started a "Chinese mission" and since the summer of 2017, the Holga 120N model is on offer, made in China according to the original from the 1980s, but supplemented with a few technical conveniences necessary for the present time.

"We have arranged a collaboration with a factory that has managed to acquire the old moulds for the castings. It's something of a miracle because they were thought to no longer exist. So the camera is available again," writes the American portal Freestly Photographic Supplies.